TIM, mobile phone operator (leader in the Italian market)
A new vision for TIM’s product packaging. The project led to splitting the product line in two categories – Mobile and Home – each with its own original and unconventional design. As a result, the packaging is more modern, more recognizable and visually lighter. The features of each products are highlighted through new images and illustrations. Different categories are immediately characterized with distinctive color palettes, while simultaneously preserving the brand’s overarching identity.